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Blogging and Content

Time Investment: 1 hr weekly / 3 hrs monthly

The blog about blogging will be short. Let that be a lesson to you: use the words you need. Save up the rest. People love stories.

They love engaging with words. We’re a verbal species. Blogs and longer content are excellent tools for brand building.

OVERVIEW OF WHAT TO SHARE

Professional expertise.
Experiences. Stories sell, man. Sell them.
Industry trends. Talk about them and comment on them. You’re part of the playground, so be part of it.
Lessons learned

HOW TO MEET YOUR OBJECTIVES

Thought Leadership

You can use blogs and other long-form content to build and strengthen the voice ofyour brand persona, covered in earlier blogs. You can also use blogs to engage for longer periods with your tribe.

Everyone likes soundbites. Soundbites are the social media equivalent of tapas—offinger sandwiches—of a single roll of sushi. All are good. All build your brand.

Wandering along on a single thought for a while has its own, different strengths. Some are brand-related: they can be a long meal. Some are SEO-related: blogs can be steeped in the stuff that the algorithms love trolling around to find.

Key Metrics

Reduced bounce rate.
Click-through
Post views as well as profile views.
Demographics of your readers (industries, job titles, locations, and traffic sources).
Likes, comments, and shares